P.art Promise
Web Design • Branding • UI/UX
Project overview
People looking for flower preservation are often preserving once in a lifetime memories. The website needed to quickly build trust, explain the process, and make ordering feel simple and safe.
Role
Product Designer
Duration
2 Months
Challenge
"How might we help people trust a flower preservation service enough to send their most sentimental flowers online?"
Research & Insight
After reviewing competitor websites and the customer journey, I identified three common pain points:
01
Lack of trust
Customers were hesitant to send sentimental flowers without understanding how the preservation process worked.
02
Confusing Journey
Many websites focused on products before explaining the service, leaving users with unanswered questions.
03
Info Overload
Important information like shipping instructions and timelines was often difficult to find.
Key Takeaway
Users needed clarity, reassurance and a guided experience before they felt confident enough to place an order
Design Goals
• Build trust through transparency
• Simplify the preservation process
• Create a calm and emotional visual experience
• Guide users naturally from discovery to purchase
Key Design Decisions
Clear Hero Section
Immediately communicates what the business does and who it's for.
Resoult
Step by Step Process
Breaks the preservation journey into simple, easyto follow steps.
